Addresses don't read
An Ethereum wallet address looks like this: `0x742d35Cc6634C0532925a3b844Bc9e7595f0bEb1`. The human brain wasn't built for this sequence. You can't recite it to a friend, you can't put it in a tweet without copy-paste, and using it as a profile link is impossible.
Web3 domains answer this problem. A readable name like `alice.eth` or `alice.heylogramtv` stands in for the long wallet address behind it. You say the name; the system resolves to the wallet.
This post puts the two most common options — ENS and .heylogramtv — side by side: how they work, what they cost, and when to choose which.
ENS — Ethereum Name Service
ENS has been Ethereum's official naming system since 2017. It uses the `.eth` suffix.
How it works: ENS is a set of smart contracts. When you register a name, that name arrives as an NFT in your Ethereum wallet. You own it; no one else can take it.
Pricing: Varies by length and duration. Short names (under 3 letters) sell via auction, sometimes for thousands of dollars. For 5+ letter names, the base fee is around 5 USD per year, but gas is extra: a registration transaction on Ethereum mainnet can run 30-80 USD during busy hours.
Renewal: ENS names are rented. If you don't pay the annual renewal, the name lapses and someone else can take it. The previous owner's profile data is lost.
Reach: ENS has the widest wallet and dapp support in Web3. MetaMask, Uniswap, OpenSea, and thousands of other apps automatically recognize `.eth` addresses.
.heylogramtv — Polygon-native NFT domain
Heylogram solves the same problem with a different architecture. The `.heylogramtv` suffix lives on the Polygon network.
How it works: When you mint a `.heylogramtv` name, that name arrives in your wallet as an ERC-721 NFT on Polygon. Ownership is on-chain, transferable, and sellable.
Pricing (tier system):
- 1 letter: 120 POL or 1500 VOI (≈ 10 USD)
- 2 letters: 60 POL or 750 VOI (≈ 5 USD)
- 3 letters: 30 POL or 400 VOI (≈ 2.50 USD)
- 4 letters: 15 POL or 200 VOI (≈ 1.30 USD)
- 5+ letters: 6 POL or 80 VOI (≈ 0.50 USD)
Average gas on Polygon is about 0.001 USD — so the mint cost is essentially just the domain fee.
Renewal: None. Once you mint a `.heylogramtv`, it's yours for life. No annual fees, no expiry, no automatic drop. As long as the NFT lives in your wallet, the name stays with you.
Reach: Fully integrated with the Heylogram ecosystem — personal profile (`name.heylogram.tv` as a Linktree-style page), the upcoming live streaming platform (heylogram.tv), DEX ecosystem badges, and reverse resolution across future Web3 sites.
Side by side
| Feature | ENS (`.eth`) | .heylogramtv |
|---|---|---|
| Network | Ethereum mainnet | Polygon mainnet |
| Standard | ERC-721 NFT | ERC-721 NFT |
| 5+ letter price | ~5 USD/year + gas | ~0.50 USD one-time |
| Mint gas | 30-80 USD (busy hours) | ≈ 0.001 USD |
| Renewal | Annual, mandatory | None, lifetime |
| Loss risk | Lost if not renewed | Permanent while NFT is in wallet |
| Profile page | Via ENS App | `name.heylogram.tv` automatic |
| Subdomain | Free, owner decides | Free |
| Wallet support | Very wide | Heylogram ecosystem + manual resolve |
| Community | 750k+ active holders | Just starting, early-mover advantage |
Even without table rendering, line by line the contrast is clear: ENS is mature and broad, .heylogramtv is cheap and permanent.
What Heylogram adds
It's not just a name. When you mint `.heylogramtv`, you automatically get:
1. A Linktree-style profile page. The `name.heylogram.tv` URL works instantly. Bio, avatar, social links, custom text — all editable with a wallet signature. No account, no subscription, no fee.
2. OG cards. When you share your profile on Twitter or other social media, an auto-generated preview card appears. Your domain name, accent color, and avatar are all visible.
3. Marketplace. `.heylogramtv` domains can be listed on the Heylogram marketplace. If someone wants a name you have, they can buy it from you. Platform commission is 5%.
4. Reverse resolution. Across Heylogram systems, your domain name appears automatically instead of your wallet address. `news.heylogramtv` instead of `0x7CE9...F06C`.
5. Heylogram.tv broadcast access. Long-term vision: one day `.heylogramtv` holders will be able to stream live from their own domain. A TikTok Live-like infrastructure, running on HEY token economics. The domain is the key to that platform.
How to mint
Four steps:
1. Switch to Polygon. Your wallet may be on Ethereum; switch to Polygon. RPC: `https://polygon.drpc.org`. MetaMask, Rabby, and Trust Wallet all support one-click "Add Network".
2. Hold POL. Payment requires POL or VOI. POL is available on major exchanges; VOI can be acquired at web3.jjvoi.com/dapp/dex. Paying with VOI gives a 40% discount, but paying with POL is simpler.
3. Pick and check a name. Visit web3.jjvoi.com/dapp/domain, type the name you want, hit "Search". If taken, try another; if available, the price appears.
4. Mint. Click "Buy with POL" or "Buy with VOI". MetaMask confirmation popup, then 2-3 seconds later the name is in your wallet. The subdomain (`name.heylogram.tv`) works instantly.
When to pick which
Pick ENS if:
Pick .heylogramtv if:
You can hold both — they don't conflict. The same wallet can carry `alice.eth` and `alice.heylogramtv`; each serves a different ecosystem.
Closing
A name is the first identity layer on the internet. In Web2, owning an email or username was free, but you were a tenant on a company's server. In Web3 the name is yours — no renewal means permanent, NFT means sellable, no one else can take it.
ENS launched this movement on Ethereum's main street. `.heylogramtv` carries the same idea to Polygon, in a permanent and cheap format. Which one — or which ones — you pick depends on your needs. But not picking up a Web3 name means letting your username on that street sit unowned, long-term.
A name, an identity. Let the identity be yours.
— Heylogram News